A few months ago I posted this article about starting an online store and my experiences with it. It was mainly about selling things through dropshipping and working with suppliers. Currently I have a store where I sell clothes, for which I use this service. But I also still have my Etsy store where I sell my handmade items. And today I want to focus on that. Because there sure are some things you should think of when selling your creations. I'll tell you exactly what you should keep in mind.
The very first thing you should do when considering to start a store is to think about what you want, and how you're gonna achieve that. What do you want to sell? What feel should your store have? How are you gonna make the things you wanna sell? It's it manageable? And the most important one: do you have the time and money for it? I see so many small shops quit because they simply don't have the time and money for it anymore.
When you've got all of that sorted out you should think of your style. You'll have to design a logo, get business cards, and stuff like that. Make sure your style is unique and easy to recognise. It's okay to change your style later on though, I've done that too. Though I would advice keeping it similar to the first design to avoid confusion.
Then you should get supplies for your crafts. I'd suggest going to Aliexpress, as they have many kinds of items there for a very low price. Once you've got your supplies you can start crafting. Make sure you put enough time and effort in it. Sure, handmade things always have a flaw or two, but the moment it's very noticeable you should ask yourself if it's okay to sell it. I always ask myself if I would buy it if I wasn't the one who made it.
In the other article (linked above) I talked about which platform to choose for your store. I think the most popular ones are Etsy, Storenvy, and Tictail. Personally I think Etsy is better for handmade things. In the other article you can see what the pros and cons are for the platforms.
It's also very important to have good pictures of your creations. Nobody will buy your things if the pictures are blurry or of low quality. People want to see what they're gonna buy, so try taking clear pictures of different angles.
Once you've got all of this sorted out it's time to open your store! And it's good to create social media accounts for your store as well. The most important ones being Instagram and Facebook. Social media is a powerful tool to get your name out there, so you should use it.
Last but not least, you should keep track of your profit. I use an excel sheet in which I calculate my income and my expenses, and also my profit. It's very handy because then you can see if you need to change things or not.
Keep in mind that it takes a while before the sales come in. In my first 3 - 4 months I had like 4 sales. It takes a lot of time to get things going, so give it that time. Eventually it'll pay off!
Do you sell handmade things? Let me know! I'd love to check it out.